Itty Bitty Magic City – McWane Science Center

Exhibits, Architectural Graphics, Experiential Environments, Case Studies

Location: Birmingham, AL

Design/Build: Lawanda Baker – Graphic Designer McWane Science Center Exhibits Dept. & Somya Singh – Illustrator/Architect McWane Science Center Exhibits Dept.

Fabrication/Planning/Installation: McWane Science Center Exhibit Dept. Construction Team, Linell Graphics, Commercial Printing, American Printing & Fravert Graphics, Imagination Playground, KPS Group, Kraemer, Mindsplash, Safespace Concepts, and Southern Custom

The McWane Science Center in Birmingham, AL opened an exciting new exhibit that aims to educate and capture the attention of the museum’s youngest visitors. The new section, Itty Bitty Magic City, features 9,300 square feet of interactive play and exciting, hands-on learning for kids, ages birth to kindergarten.

This experiential environment project was six years in the making from earliest concept to grand opening. Scores of individuals, including architects, exhibit designers, graphic designers, project managers, fabricators, and contractors played key roles in this complex project.

The main entrance of the exhibit uses iZone’s CHPL as a multi-dimensional wall panel system, featuring cut-to-shape panels that are mounted together to create a seamless flow of graphics that appear to “pop” from the wall.

iZone also plays a major role in Itty Bitty Magic City’s role-play-focused “Main Street” area. Main Street consists of a variety of “storefronts” where kids can take on different roles in a town-like setting. In the Diner and Corner Market, iZone’s CHPL panels help create touchable displays that resemble a real old-fashioned grocery store and art deco diner.