Seattle’s South Lake Union Neighborhood Wayfinding

Case Studies, Public Spaces, Signage, Wayfinding & Branding

Location: Seattle, WA

Designers: Michael Courtney Design

Fabricators: Rainier Industries, Creo Industrial Arts, Tube Art Group

South Lake Union area within Seattle gets a technical update with the perfect pop of creative flair. The Fortune 100 technology Company introduced a newly designed complex in this neighborhood; several new buildings, employees and plans have been implemented to produce Seattle’s next technical hotspot.

Michael Courtney Design was commissioned to develop a wayfinding Master Plan for the multi-block neighborhood. As part of the scope for the new signage MCD was instructed to leave off the company’s name and add “Easter Eggs”, which are a pop of creative flair or eye-catching images that reveal an insight of what you might find within the businesses.