Thom’s Market – Historic Identity Pylon Brand Enhancement

Architectural & Interiors, Case Studies, Wayfinding & Branding

Location: Austin, TX
Design/Build: ION Art, Inc.; Lou Brooks, Illustrator

Meet Betty…

What brings Betty, a 40’s pin up girl, a historic local market, and a custom sign manufacturer together?  It’s the need to enhance a historic market’s existing brand with an eye-catching icon of course.

Bill Thom, owner of historic Thom’s Market in Texas’s capital, Austin, wanted something to attract more customers to this eclectic and unique store. A new addition to an ordinance grandfathered identity pylon appeared to be his best option. That’s when Bill, Betty and ION Art came together for a perfect solution.